Post-payment onboarding

Recruiter Website Intake Questionnaire

Complete this form directly on the page so the website build can be shaped around your niche, markets, proof, services, and preferred call-to-action without needing a separate email thread.

Every question below now has a fillable field so you can submit the full intake directly here after payment.

If you need help while completing the form, use How to fill this questionnaire.

Basic Details

Set the project basics and the commercial outcome you want this site to support.

Name *Business name *Email *PhoneWebsite / LinkedInWebsite/domain if anyLinkedIn profile/company pagePreferred launch timelineMain outcome wanted *

Positioning

Clarify your market position, priorities, and the message visitors should understand quickly.

What type of recruiter are you?What finance recruitment niche do you focus on? *What roles do you most want to be known for?What makes your approach different?What should visitors understand within the first 10 seconds?

Target Audience

Describe the clients and candidates the site should speak to most directly.

Who are your ideal clients?Who are your ideal candidates?What sectors, company sizes, or finance functions do you specialise in?Are you focused on permanent, interim, retained, contingent, or mixed recruitment?

Services and Markets

Show the services and markets that should be most visible on the site.

List your main recruitment servicesList your core markets or specialismsWhich services should be most prominent?Are there services you do not want to promote?

Proof and Credibility

Capture the evidence, permissions, and proof structure that can support the site.

Do you have testimonials that can be used?Do you have permission to use them?Do you have case studies or example mandates?Can client/candidate names be shown, anonymised, or not used?What credibility signals should be included?Any memberships, awards, media, partnerships, or notable experience?

Process

Explain how you work and what prospects should expect after getting in touch.

How do you usually work with clients?How do you usually work with candidates?What steps should be shown on the website?What should prospects expect after contacting you?

Brand Direction

Define tone, colour direction, and reference points while keeping the page premium and readable.

Preferred tone: corporate, boutique, executive, modern, minimal, warm, direct, etc.Preferred coloursColours to avoidCompetitor/example websites you likeCompetitor/example websites you dislikeLogo available?Brand assets available?

Website Content

Capture source material, preferred phrasing, and any content boundaries.

Existing copy to reuseLinkedIn profile content to align withWords/phrases you want includedWords/phrases you want avoidedWebsite content notesAny sensitive or confidential areas to avoid

Contact and Booking

Set the next-step flow visitors should see most clearly on the site.

What is the main action visitors should take?Which call-to-action options should be available?Provide final CTA wording if you have a preferenceFinal public email addressPhone number if publicBooking link if availableContact/booking preferences

Legal and Practical

Collect domain, hosting, footer, and compliance notes without introducing any database or CRM.

Domain nameHosting/domain access notesAny legal footer text needed?Privacy/cookie requirements if knownLegal/compliance notes

Final Notes

Cover anything else that should shape the build before it starts.

Anything else you want included?Anything else you want avoided?Any special instructions?Any questions before the build starts?Final notes

Submit your questionnaire directly here.

Required fields: Full name, Business name, Email address, Recruitment specialism, Main outcome wanted.

Once submitted, the questionnaire is emailed directly for review. The first build stage begins from the agreed project slot after payment confirmation.

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