Questionnaire guidance
How to Fill the Recruiter Website Intake Questionnaire
This page is here to make the questionnaire easier to complete, not harder. You do not need perfect wording before you start. Clear notes, examples, and commercially honest answers are enough to move the build forward well.
Before you start
Set aside a short focused block of time and answer in plain language. You do not need polished copy. Honest notes, working phrases, bullet points, and examples are enough to begin shaping the website well.
How detailed should your answers be?
Use as much detail as you can give comfortably, but do not get stuck trying to make every answer perfect. The more specific your answers are, the easier it is to shape a website that sounds credible, focused, and commercially useful.
What to do if you are unsure
If you are not certain about an answer, say what you think is most likely right now. A rough direction is more useful than leaving sections blank, especially for positioning, market focus, and call-to-action decisions.
How to answer positioning questions
Describe the niche, level, and kind of recruitment work you want to be known for. Useful answers mention market context, search style, stakeholder handling, or the kind of hiring situations where your judgement matters most.
How to answer target audience questions
Be specific about both clients and candidates. Mention sectors, company size, finance functions, seniority, or commercial situations. This helps the site sound sharper and more relevant instead of broad or generic.
How to answer services and market questions
List the services you genuinely want to promote and the ones you would rather downplay. If some work is profitable but not central to your positioning, it is helpful to say so clearly.
Proof, testimonials, and permission
Only include proof you are comfortable referencing and allowed to use. If testimonials, mandates, or examples need anonymising, say that directly. Clear limits are helpful and avoid awkward rewrites later.
Brand direction and website examples
You do not need a full design brief. Short notes on tone, colours, and example websites are enough. It also helps to say what you dislike, especially if you want to avoid generic agency language or overbuilt corporate styling.
Legal and practical notes
Use this area for anything operational that could affect the build: domain details, footer requirements, privacy considerations, or anything that needs to be handled carefully from the start.
What happens after you submit
Once submitted, the questionnaire is emailed directly for review. It becomes the working reference for shaping the website structure, copy direction, proof framing, and next-step flow for the first build stage.
If a section feels uncertain, answer with the best current version rather than waiting for perfect clarity. The questionnaire is meant to create momentum and a stronger first draft, not a polished final script.